Studio Operations, Branding & Systems Lead 2018-2024
Overview
The Holding Space was a yoga studio for the whole family owned by local yoga instructor, Rebecca Bolden. The Holding Space provided safe, fun and informed guidance in yoga with specific focus on prenatal yoga, mom and baby yoga, kids’ yoga, and adult yoga.
Health, Wellness and Fitness
TheHoldingSpace.ca
Select branding and marketing materials available upon request.
Select branding and marketing materials available upon request.
Key Achievements & Responsibilities
- Designed and launched the full brand identity for The Holding Space, including logo, visual language, typography, and print/digital assets.
- Built and managed all backend operations, including class creation, scheduling, pricing structures, and customer workflows within the studio’s customer management system.
- Created and executed weekly marketing campaigns for six consecutive years, producing a new class schedule and accompanying social media content every week.
- Developed end-to-end class promotion pipelines, ensuring every class was:
- Configured in the booking system
- Communicated clearly to students
- Promoted consistently across social media and in-studio materials
- Designed all marketing and instructional materials, including social media graphics, posters, schedules, and studio signage.
- Managed all IT infrastructure, tools, and systems required to operate the studio smoothly.
- Established consistent brand voice and visual cohesion across all student touchpoints, both online and offline.
- Maintained operational continuity and marketing cadence across the studio’s entire six-year lifespan.