Digital Marketing, Branding & Web Design Lead 2013-2018
Overview
Yoga in Orillia was a community-focused wellness business specializing in prenatal yoga, mom and baby yoga, children’s yoga, and adult yoga classes. As Social Media Manager and Web Designer, I was responsible for building and maintaining the company’s digital presence, creating marketing campaigns, managing customer communications, and supporting the growth of the brand through consistent online engagement and visual storytelling.
Achievements
- Developed and managed the company’s digital marketing strategy across website, email, and social media channels.
- Built and maintained the Yoga in Orillia website, ensuring accurate information, class promotion, and a consistent brand experience.
- Established a recognizable visual identity through the creation of graphics, promotional materials, and branded content.
- Increased community awareness and engagement through ongoing content creation and social media management.
- Supported business growth through coordinated marketing campaigns promoting classes, workshops, and special events.
- Created systems and processes that streamlined communication between instructors, students, and prospective clients.
Responsibilities
- Developed and maintained the company’s website and online presence.
- Managed social media content creation, scheduling, and community engagement.
- Designed marketing materials for both print and digital platforms.
- Created and distributed monthly email marketing campaigns.
- Developed brand messaging and visual identity standards.
- Promoted classes, workshops, retreats, and special events.
- Produced photography, graphics, and digital content for marketing initiatives.
- Monitored website performance and search engine visibility.
- Supported customer communications and registration processes.
- Collaborated with instructors to ensure consistent and effective promotion of programs and services.